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Sales Coaching for women entrepreneurs

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You're too good at what you do to be overthinking, undercharging, and waiting for clients to come to you.

When you first started your business, you could sustain it based on referrals and being really good at what you do. But as you've grown, that's not cutting it anymore.

You don’t have a way to consistently get new clients, and I bet you’re telling yourself it’s because you’re “bad at selling”.
 
✔︎ You just can’t stomach reaching out to strangers. 
✔︎ You overthink every DM and follow-up email. 
✔︎ You feel like you’re being annoying by following up. 
✔︎ You give a 4-min rambling version of what you do instead of a tight 30-sec one. 
✔︎ You discount or undercharge for your services as soon as someone pushes back on your price. 
✔︎ You’re getting ghosted after calls that felt like they went really well.
 
Am I on the right track?
 
Ok, so hear me out: You are NOT bad at selling. You’re not.
 
But I know why you feel that way.
 
Selling has a bad rap. Literally just the word "sales" makes most of us cringe because everything we associate with it are the things we've been told not to do or be our whole lives.

But as someone who's sold and helped others sell multiple 7-figures, I gotta tell you: Women are the BEST sellers out there. We’re intuitive, we build connection naturally, and we know how to make people feel heard. 

All those other pieces that make you feel anxious and inadequate? They're LEARNED SKILLS. And once you master them, selling will start to feel way more natural and in your control.
 
That's exactly what I’m here to help you do.

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And yet, here we are.

Hey, I'm Elizabeth Couch.

I spent about a decade building startup sales teams from the ground up, and my whole philosophy comes from that experience:

When you have no brand name and no inbound leads, you have to focus on what you can control: your mindset, actions, and reactions. That's what took those teams to multi-millions, and that's what now I teach women founders. Because I believe the most empowering thing a woman can do is know how to make her own money and not need a corporation to do it.

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Your new sales bestie

Ways to Work Together

Discovery Call Diagnosis

Find out exactly why your discovery calls aren't converting and what to do about it so you can close more business. 

Book your Diagnosis

Summer Sales Circle

A 6-week program for women founders who have serious revenue goals to hit this summer and want the structure, accountability, and support of an experienced sales leader to get there.

Learn more
WORK TOGETHER. WORK TOGETHER.

For Founder-Led Sales Teams

Looking for hands-on sales coaching for early-stage teams? Get a custom-built experience tailored to your company’s goals and challenges. 

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- Danielle, CEO, Bright Momentum Co

Working with Elizabeth helped me move from second-guessing to taking action with confidence. She was genuinely by my side, offering actionable feedback, consistent follow-up, and real investment in my outcomes.

- Jaclyn, Founder, Jac @ Work

Working with Elizabeth helped me feel much more clear, focused, and confident about selling. She is fantastic at asking the right questions, and she helped me quickly refine and sharpen my focus.

- Chris, Founder, Hello Adversity

Elizabeth was an amazing partner as I got my coaching practice up and running. She helped me scope out the different steps involved in the process, what my target audience and offer would be, and how to reach out to them. I came away prepared to take action.

- Nicole, CEO, Bolster Media

What stood out most was Elizabeth's ability to hold me accountable in a way that felt supportive but firm—no small feat when you're a CEO juggling a million moving parts. Elizabeth is the kind of coach who meets you where you are, but doesn't let you stay there.

- Bianca, Founder, Pomme Creative

Coached by Couch was incredible to work with - Elizabeth brought clarity, new perspectives and thoughtfulness to changes in our business and worked with us to navigate them in a meaningful way.

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Sell Like a Girl

Real talk about selling for women founders who are great at their work and ready to get just as good at growing it. Case studies, frameworks, and honest advice—delivered to your inbox, weekly.

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