Most early-stage founders find themselves in the same position: they've hired a sales team, but they've never led one. They don't have a sales background. They're not sure what "good" looks like, how to coach their reps, or why the pipeline isn't moving the way it should. That's where I come in.
I work with founder-led sales teams at early-stage companies — the ones where the founder is still figuring out how to lead a sales team while also running everything else. I've done this three times now, and I know what these teams need.
Every engagement is built around what your team needs, not a one-size-fits-all program. Depending on where you are, that might look like:
- Call coaching and feedback: listening to your team's discovery and cold calls and giving specific, actionable notes
- Outbound training: teaching your reps how to prospect, reach out, and follow up in a way that actually works
- Pipeline reviews: making sure what's in your CRM is real, and figuring out how to move deals forward
- Rep development: helping underperforming reps identify what's going wrong and how to fix it
- Playbook creation: building the sales infrastructure your team needs to operate consistently
If you're a founder who's tired of guessing whether your sales team is doing the right things, let's talk.