Hi, I'm
Elizabeth Couch

former sales leader, psychology nerd, and creator of The Career Closer framework. I work with high-achieving women who are great at what they do — but unsure how to turn that into leverage. Whether you’re aiming for a promotion, pivoting industries, or building something of your own, I’ll teach you how to apply proven sales strategies to your career. Because your career isn’t a to-do list. It’s a sales process. Let’s make sure you’re closing the deal on what’s next.

my story

meet your coach

YOUR CAREER, YOUR WAY  -  YOUR CAREER, YOUR WAY  -  YOUR CAREER, YOUR WAY   -  YOUR CAREER, YOUR WAY  -  YOUR CAREER, YOUR WAY  -  YOUR CAREER, YOUR WAY  -  YOUR CAREER, YOUR WAY  -  YOUR CAREER, YOUR WAY  -  YOUR CAREER, YOUR WAY  -  YOUR CAREER, YOUR WAY

My Story

I was (er...am) a type-A New Yorker with a psychology degree from Johns Hopkins, on track for a PhD in clinical psychology. I had the grades, the recommendations, the plan.

There was just one problem: I wasn’t sure I actually wanted any of it.

So I paused, moved back home to NYC, and decided to try my hand at working for my mom, a fearless PR powerhouse. Long story short, that didn't work out.

Eventually, I landed at a tiny MarTech startup, where I was hired for a customer success role.

Within two months, my (male) CEO pulled me aside after overhearing a customer call: “You have to be in sales. You’re upselling people without even trying.”

At the time I thought, “Ew. Sales?? Absolutely not."

But the flattery (and promise of more money) convinced me to try it.

Plot twist: I loved it. And I was really good at it.

Over the next four years, I: 
  •  Went from AE → Team Lead → Director of Sales by 25
  •  Built a sales team that grew from $1M- $5M ARR
  •  Negotiated my salary from $85K to $250K (in one conversation)
  •  Managed mostly male former peers (yes, it was awkward)
  •  Built the entire sales infrastructure from scratch

But I was also burning out. Badly. Working ridiculous hours, managing twelve direct reports, holding up company revenue with duct tape and willpower.  One day, I just... snapped.

No job lined up. No plan. I walked away.

And it scared the hell out of me.

Where it all started...

Like many high achievers, I started out checking all the "right" boxes. 

OUTDOORS

COFFEE

DOGS

spontaneous

STAYING IN

GOING OUT

CITY LIFE

TEA

CATS

planner

THIS or  THAT

a few of my favorite things

I have an 80-lb bernedoodle who is really just a human trapped in a dog's body

Just some fun facts to get to know me

I’m a born & raised New Yorker & went to the same school Gossip Girl was based on

I’m distantly related to Charles Darwin

I have a top-secret, legendary banana bread recipe

Your career, your way.   Your career, your way.   Your career, your way.   Your career, your way.   Your career, your way.   Your career, your way.   Your career, your way.   Your career, your way.   Your career, your way.   Your career, your way.   Your career, your way.   Your career, your way.   

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Career strategy rooted in sales – even if you’ve never sold a thing in your life.