My Story
I didn't grow up thinking I'd end up in sales.
I studied psychology because I genuinely love understanding how people think, what motivates them, and where they get stuck. After graduating, I fell into a sales role at an early-stage tech company — mostly by accident — and discovered I was actually good at it.
Within a few years I was the top performer on my team. Then I was leading the team. Then I was building it from scratch, managing pipelines, coaching reps, and helping take companies from barely scraping by to $5M in ARR.
On paper, everything looked great. Underneath, I was burning out.
So I quit, took time off, and eventually found my way into coaching — first career coaching, then realizing what I actually loved was the sales part all along.
Where it all started...
After nearly a decade of building and leading sales teams from scratch, I realized the skill I'd spent years developing was exactly the one most founders were missing.
I shut down career coaching and rebuilt Coached by Couch as a sales coaching practice for women founders.
Because here's what I kept seeing: women who were genuinely great at their work, with clients who loved them and results that spoke for themselves — completely winging it on the sales side. Not because they weren't capable. Because nobody ever taught them.
Sales isn't a personality trait. It's not something you either have or you don't. It's a learnable skill. And most founders — especially women — are running their businesses without one.
That's the gap I fill.
OUTDOORS
COFFEE
Cooking
Cats
STAYING IN
GOING OUT
CITY LIFE
TEA
ordering in
Dogs
THIS or THAT
I have an 80-lb bernedoodle who was supposed to be 30lbs
Just some fun facts to get to know me
I’m a born & raised New Yorker & went to the same school Gossip Girl was based on
I’m distantly related to Charles Darwin
I have a top-secret, legendary banana bread recipe
Sell Like a Girl
Real talk about selling for women founders who are great at their work and ready to get just as good at growing it. Case studies, frameworks, and honest advice—delivered to your inbox, weekly.
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