Hi, I'm
Elizabeth Couch

former sales leader turned career coach. My mission is to help top performers overcome self-doubt and become skilled at self-advocacy, strategic thinking, and intentional action to secure the opportunities they deserve.

my story

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YOUR CAREER, YOUR WAY  -  YOUR CAREER, YOUR WAY  -  YOUR CAREER, YOUR WAY   -  YOUR CAREER, YOUR WAY  -  YOUR CAREER, YOUR WAY  -  YOUR CAREER, YOUR WAY  -  YOUR CAREER, YOUR WAY  -  YOUR CAREER, YOUR WAY  -  YOUR CAREER, YOUR WAY  -  YOUR CAREER, YOUR WAY

My Story

As graduation approached, something didn't feel right. Despite years of preparation for a career in psychology, I made a decision that felt terrifying at the time—I decided not to pursue that PhD. Without a clear backup plan, I moved back home and took the first job that came my way.

Eventually, I stumbled into the world of B2B sales at an early-stage startup, and what started as a "for now" job turned into a career-defining opportunity. Over the next four years, I:

  • Rose from entry-level to Director of Sales
  • Negotiated multiple raises, nearly tripling my starting salary
  • Built the founding sales team from the ground up
  • Successfully launched a new product to market

On paper, I was living the dream—rapid career growth, impressive title, strong compensation. But beneath the surface, I was burning out. I had achieved so much success, but I hadn't consciously chosen my path. I was all gas, no brakes, running full speed down a road I hadn't intentionally selected..

So I made what seemed like a crazy decision at the time: I quit.

Where it all started...

Like many high achievers, I started out checking all the "right" boxes. A type-A New Yorker with a psychology degree from Johns Hopkins University, I was on track for a PhD in clinical psychology. I had the grades, the recommendations, and the determination. There was just one small problem: I had no idea if that was what I actually wanted.

OUTDOORS

COFFEE

DOGS

spontaneous

STAYING IN

GOING OUT

CITY LIFE

TEA

CATS

planner

THIS or  THAT

a few of my favorite things

I have an 80-lb bernedoodle who was supposed to be 30lbs

Just some fun facts to get to know me

I’m a born & raised New Yorker & went to the same school Gossip Girl was based on!

I’m distantly related to Charles Darwin

I have a top-secret, legendary banana bread recipe

Your career, your way.   Your career, your way.   Your career, your way.   Your career, your way.   Your career, your way.   Your career, your way.   Your career, your way.   Your career, your way.   Your career, your way.   Your career, your way.   Your career, your way.   Your career, your way.   

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WTF DO I Want?!

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