Coached by Couch

Career fulfillment for overachievers.

Meet Your Coach, Elizabeth Couch!

Hey! I’m Elizabeth Couch (hence, Coached by Couch), a former sales leader turned career coach. My mission is to help unfulfilled overachievers like you build a career that genuinely excites you, using proven, sales-driven strategies.

Like many, I stumbled into my career path by accident. A type-A, overachieving New Yorker, I studied psychology at Johns Hopkins with plans to pursue a PhD in clinical psychology. But by the time I graduated, I was completely burned out. The thought of another 5 years of school was overwhelming, so I decided to take a different route.

After returning home, I plunged into the job search and found myself in a sales role at an early-stage tech company. In just under 4 years, I rose to Director of Sales, built the founding sales team, and helped launch a brand-new product. But, as you might guess, I burned out again and felt my only option was to quit.

During a few months off, I reflected deeply and worked with a career coach to figure out what I truly wanted. It turns out I still craved a helping profession but also loved certain aspects of my sales role—like coaching my reps and shaping our go-to-market strategy.

That’s when I started considering coaching as a career, but I wasn’t fully convinced at first. So, I began coaching clients on the side while diving back into another sales leadership role at a tech startup.

It wasn’t long before I noticed striking parallels between my work with top-performing sales reps and my most successful career coaching clients. In both cases, the keys to success were:

  • Knowing what they’re “selling,” who they’re selling it to, and why it’s valuable to those people.

  • Building genuine connections with their prospects and customers.

  • Clearly and confidently delivering their message, even to total strangers.

  • Following a process supported by best practices and conversation guides.

  • Leveraging their coach to troubleshoot and iterate along the way.

That’s when it clicked: the same strategies that drive top salespeople to succeed could help overachievers like you build the careers you really want. So, I designed my coaching program around these principles and set out on my own.

Today, I help ambitious professionals redefine success and build fulfilling careers—not just financially, but personally. My goal is to help you gain clarity, develop a plan, and take actionable steps toward creating a career that truly excites you.

Does this sound familiar?

  • You know something needs to change…but find yourself paralyzed by thoughts like “what if I have to take a huge step back?” or “what will other people think if…?"

  • You tend to measure your worth by productivity and visible achievements….but don’t actually know what you want.

  • You struggle to articulate your professional value and sell yourself.

  • You feel undervalued, under-appreciated, or just plain stuck at work

  • You regularly experience Sunday Scaries and have to drag yourself out of bed each morning just to start your day

  • You’re waiting to feel “ready” to make a move.

Am I on the right track?

Imagine if you could…

  • Actually be excited about work on Monday

  • Confidently answer questions like “Who am I professionally?” and “What do I truly want out of a career?”

  • Learn how to improve your current work situation so you have the option to stay and excel in your role or explore something new (while still collecting a paycheck)

  • Uncover the career paths that are best suited for your unique vision

  • Master the art of sharing your professional narrative, connecting the dots to present yourself as the ideal candidate, even if you’re switching careers

This is more than possible for you.

It’s time for you to move from “what if” to “let’s find out”.

Client Rave Reviews

  • I’ve been lucky enough to work with Elizabeth at more than one point in my career where I was feeling stuck, without a clear path forward. I’m certainly not an easy person to coach, but she knows how to ask the right questions (that aren’t always easy to answer) and with her empathetic personality it allowed me to find what were the root issues. Through my time with Elizabeth I was able to understand what in my career was fulfilling currently, what I needed to not feel overwhelmed, and ultimately allowed me to find happiness in my current role advocating for a higher position with the responsibilities I deserved! While work can’t always be everything we want it to be, through her coaching I’m much more confident when setting boundaries at work and ensuring I’m not set up for failure with task loads/prioritization!

    Tyler, Director of Revenue Operations

  • Elizabeth helped revamp my view of my career path, gain confidence, refine my goals for my next role and develop an action plan for getting a new job. She was supportive and empathetic while holding me accountable to take steps. After our weeks together I feel ready to continue the process of getting my next role on my own.

    Jacqui, Journalist

  • Elizabeth asked questions that made me feel heard and brought to the surface assumptions that I'd been previously completely unaware of and that were having a significant negative effect on my headspace. Elizabeth has worked with me compassionately but also pushed me to do more and to stop making excuses. She always goes a step deeper to identify the root cause of whatever may be preventing you from fully realizing your goals. Her coaching has made a huge difference for me and I'm so grateful to be guided by her. Even if you think you have it all figured out, you'll likely benefit from speaking with her!

    Elizabeth, Private Equity Associate

  • Elizabeth was instrumental to my success as I navigated rounds of interviews. She helped me build my confidence and get a 2x base salary pay increase. Elizabeth is a pleasure to work with and I know she will be my first call with my next career challenge.

    Emily, Sales Leader

  • When I first started meeting with Elizabeth I had a podcast/business idea that was just an idea. She helped me create the structure and confidence needed to take action. now I'm filming episode #5! If you want to build something, need career advice, need to build confidence in the workplace, feeling stuck, or looking to get promoted? Work with Elizabeth!

    Lexi, Inside Sales Manager

  • With Elizabeth’s guidance, I became a top-performing BDR in the tech sales world and recently got promoted to Account Executive. Elizabeth’s energy is contagious. She's approachable and easy to talk to, and anyone would be lucky to have her as their coach.

    Michael, Account Executive

  • Elizabeth taught me how to embrace my passions and lean into what I really cared about in life. As someone who's in the middle of a career crossroads, her expertise and advice were most valuable for me to help me navigate. Would absolutely work with Elizabeth again!

    Nicholas, Creative Copywriter

  • I really never thought much of what I did was significant or special. When we focused on some of what I have accomplished, I actually felt proud. That isn't something that comes often when I think about my career but I'm beginning to believe it. Thanks for pushing me!

    Noah, Operations